Royal Enfield is rapidly expanding in the motorcycle industry, having established a strong presence worldwide. Despite not prioritizing raw speed, the brand’s stylish and affordable motorcycles have successfully captured the essence of motorcycling. As we transition to the electric era, preserving this essence becomes paramount.
Royal Enfield‘s first electric motorcycle is set to debut in 2025, and multiple sources confirm that the brand is on track with this plan. Additionally, Royal Enfield will continue to emphasize internal combustion offerings, introducing new models to meet evolving market demands. The company’s electric vehicle initiative is centered on creating distinct, high-performance electric motorcycles that provide an enjoyable riding experience while embodying the core values of Royal Enfield.
In pursuit of this objective, Royal Enfield has taken decisive steps by establishing a dedicated division exclusively for their electric vehicle endeavors and committing substantial resources to this venture. Their approach to electric vehicle development is characterized by a specialized team, and they’ve enlisted the expertise of Mario Alvisi, formerly associated with Ducati, to serve as the Chief Growth Officer, thereby bolstering their electric vehicle business. The company has brought together a nearly 100-member team, encompassing both engineering and commercial expertise, with the overarching goal of not just creating an electric motorcycle but also forging a competitive presence in the electric vehicle sector.
Furthermore, in a strategic move, Eicher Motors, the parent company of Royal Enfield, has made a significant investment in Stark Future, a Spanish electric mobility company. This strategic partnership is envisaged to yield mutually beneficial collaborations, aimed at co-developing and capitalizing on each other’s strengths. As for the supply chain, Royal Enfield Motors will continue to rely on imports for specific components, such as battery cells. However, they are progressively shifting towards in-house manufacturing or forging partnerships with supply chain providers for the majority of essential components. Currently, they have onboarded 11-12 new suppliers and are actively exploring additional potential suppliers to enhance their supply chain resilience.